OUT TO LUNCH finds economist and Tulane finance professor Peter Ricchiuti conducting business New Orleans style: over lunch at Commander's Palace restaurant. Each week Peter invites guests from the New Orleans business renaissance to join him. The Wall Street Journal, Forbes, and Inc magazine have all named New Orleans the best city in the USA to be an entrepreneur. Out to Lunch is the cafeteria of the new New Orleans entrepreneurial movement. You can also hear the show on WWNO 89.9FM.
Photo by Rick Lineberger
There’s an old saying – you can never be too rich or too thin. In New Orleans you might add, “And you can never produce too much alcohol.” If you think there are more small craft breweries and distilleries here than ever before, well, you’d be wrong. A hundred years ago there were many more. We’ve been in a bit of a slump, but we’re coming back.
By all kinds of standards Second Line may make better beer than Budweiser, and Cajun Spirits may make better rum than Bacardi, but those big guys are the reason all the small companies disappeared. And they are still who our local guys have to market against. How do you win on a playing field like that? Gus and Mark spell it out. It ain't for the faint of heart or the lover of the straight 9-5 life, that's for sure.
Photos at Commander's Palace by Alison Moon.